Alaverdi is conveniently located at the nexus of more than 8 regionally and globally recognizable heritage sites in the Lori Region, giving it potential of being a centralized point of departure of a formalized tourism market in the region. Supplementary to generating jobs and creating opportunities to more effectively establish infrastructure for funding, the role of a centralized tourist hub would ultimately help in preserving these sensitive sites. By using the model adopted by the Wings of Tatev, we believe we can incentivize further engagement with and exploration of these sites. Curated exhibitions and presentations at the Hub would not only augment the visitor experience but further help monetize tourism, in order to ultimately create a sustainable strategy to preserve and maintain the heritage sites.